When a frozen market meets an integrated approach — opening, clarifying and activating a complex market in three months.
Long considered technical, confidential and even anxiety-inducing, the market for the sale of pre-divided bare ownership remained outside common usage. A paradox for a subject that concerns millions of families.
To overcome this barrier, Renée Costes, the French leader in life annuity and bare ownership, entrusted SEVES with the marketing and communications for this second strategic pillar of its business.
The challenge was clear: open a market, make it legible, accessible and actionable — without oversimplifying a complex wealth management reality.
Rather than stacking multiple specialist agencies, Renée Costes chose a single partner capable of thinking through and executing the entire programme.
In just three months, SEVES designed and orchestrated a complete response for bare ownership holders, from strategy to execution.
Every element was designed to make simple what was not, remove barriers and enable informed decisions.
This project illustrates SEVES's DNA: not commenting on problems, but solving them. Setting markets in motion, quickly and methodically.
The JeVendsMaNuePropriété.fr brand is now an operational reality — from vision to execution in three months.
The market existed, but remained inaccessible. The barrier had to be removed with a clear and innovative solution. SEVES was able to coordinate strategy, brand, technology and communication with great fluidity. Their integrated approach was a real accelerator for the project.
SEVES SMC SAS was formerly known as Térébenthine SAS.
Un marché à ouvrir,
une communication à construire ?